Speakers Bureau

ketels kevin 8376 8x10 Kyrris Light CropKyrris President Kevin Ketels is a frequent national conference, webinar, workshop, event and business training speaker.

Speaking topics include:
• Marketing strategy planning
• Digital marketing strategy and management
• Social media strategy and management
• Consumer behavior in the digital age
• Entrepreneurship, small business marketing
• Brand management
• Business development and sales strategies
• Success strategies for interpersonal communication in the workplace
• Higher management performance through diversity in work and life experience
• Leadership training in a dynamic work environment
• Developing a personal brand

Kevin has more than 22 years of experience in strategic planning, branding, marketing, communications, business development and agency management. This includes senior marketing management roles at Dell Financial Services in Round Rock, Texas, State Street Corp in Boston, Massachusetts and his previous agency, KMED Marketing.

In addition to his responsibilities at Kyrris, Kevin is an Adjunct Professor of Marketing at Wayne State University, Michigan’s only urban public research university, located in downtown Detroit. He has taught a wide range of classes in the Mike Ilitch School of Business including Strategic Marketing (in the MBA program), Global Supply Chain Management, Marketing Management, Advertising, Media Buying and Public Relations. He is also an elected member of the Grosse Pointe Woods City Council.

Kevin has a Bachelor of Arts degree in Journalism with an additional major in Psychology from Michigan State University and a Master of Science degree in Mass Communication from Boston University.

Please call (313) 647-8939 or email kevin@kyrris.com to check for availability.

 

Upcoming and Past Speaking Events

Presentation for 2017 Digital Summit Detroit
Kyrris President Kevin Ketels will be speaking at Digital Summit Detroit on September 13, 2017 at Cobo Hall in a presentation titled “Influencer Marketing: Find the Poets, Artists and Adventurers and Catch their Glow.”

 
Presentation for 2017 Entrepreneur and Small Business Conference
Kyrris President Kevin Ketels will be hosting a session on September 22, 2017 in Southfield, Michigan for the South East Michigan Entrepreneurs Association and the University of Phoenix titled “Marketing Strategy Planning for Entrepreneurs.”

 
Workshop for Skillman Foundation Grantees
Kyrris President Kevin Ketels will be hosting a Skillman Foundation workshop on June 7, 2017 in Detroit, Michigan. In the session, Kevin will present a program for Skillman Foundation grantees titled “Communicating your Impact: Building a Communications Plan with Stories and Data.”

 

Presentation at the Detroit Startup Week Conference
Kyrris President Kevin Ketels will be speaking at the Detroit Startup Week Conference on May 23, 2017 in Detroit, Michigan at the Masonic Temple. In the session, Kevin will present on the topic of influencer marketing. Kevin will also present on the topic of marketing plan development at Detroit Sip as part of the week-long conference program.

 

Presentation to the National Small Business Week Expo
Kyrris President Kevin Ketels will be speaking at the National Small Business Week Expo, sponsored by Detroit SCORE on May 3, 2017 in Detroit, MI. In the session, Kevin will present on the topic of marketing strategies for emerging companies.

 

Presentation to Sterling Heights Regional Chamber of Commerce, Sales & Marketing Conference
Kyrris President Kevin Ketels will be speaking at the Sterling Heights Regional Chamber of Commerce, Sales & Marketing Conference on March 24, 2017 in Warren, MI. In the session, Kevin will present on the topic of influencer marketing.

 

Presentation to the Allegheny-Singer Research Institute
Kyrris President Kevin Ketels will be speaking at the Allegheny-Singer Research Institute on January 8, 2017 in Pittsburgh, PA. In the session, Kevin will present on social media usage for study subject recruitment.

 
Presentation to the Allegheny-Singer Research Institute
Kyrris President Kevin Ketels will be speaking at the Allegheny-Singer Research Institute on March 16, 2016 in Pittsburgh, PA. In the session, Kevin will present on marketing and business development tactics and strategies for acquiring new studies.

 

Presentation to the Food & Beverage Network International
Kyrris President Kevin Ketels will be speaking at a Food & Beverage Network International event on November 10, 2015 at Techtown in Detroit, MI. In the session, Kevin will present on the usage of social media by the restaurant and food industry for the purpose of acquiring new customers and developing deeper relationships with existing customers.

 

Conference Presentation to SoCRA Social Media to Advance Clinical Research Conference
Kyrris President Kevin Ketels will be speaking at the SoCRA Harnessing Social Media to Advance Clinical Research Conference on July 10, 2015 in San Francisco, CA. In the session, Kevin will present on the development of effective social media messaging for the purpose of study subject recruitment.

 

Conference Presentation to SoCRA Social Media to Advance Clinical Research Conference
Kyrris President Kevin Ketels will be speaking at the SoCRA Harnessing Social Media to Advance Clinical Research Conference on July 10, 2014 in Chicago, IL. In the session, Kevin will present on the development of effective social media messaging for the purpose of study subject recruitment.

 

Conference Presentation to Society of Research Administrators, Michigan Chapter Annual Conference

Kyrris President Kevin Ketels will speak at the 2014 Society of Research Administrators Michigan Chapter Annual Conference on June 6 in a session titled: “Boost Your Happiness at Work through Better Interpersonal Communication.”

 

Discussion on Bullying at the Blackwell Institute

Kyrris President Kevin Ketels will lead a discussion on May 21, 2014, with students from the Catherine C. Blackwell Institute, of the Detroit Public Schools, on the topic of bullying.

 

Conference Presentation to Southeast Michigan SoCRA Chapter

Kyrris President Kevin Ketels will speak at the 2013 Southeast Michigan SoCRA Chapter annual conference on October 23, 2013, in a session titled: “Social Media Basics for Study Subject Recruitment.”

 

Conference Presentation for MAGI Las Vegas

Kyrris President Kevin Ketels will speak at the MAGI 2013 Clinical Research Conference West – October 27, 2013 during the Master Class: Subject Recruiting in a session titled “Re-evaluating Digital Recruitment Tactics.”

 

Conference Presentation to SoCRA Harnessing Social Media to Advance Clinical Research Conference

Kyrris President Kevin Ketels will be speaking at the SoCRA Harnessing Social Media to Advance Clinical Research Conference on August 1, 2013 in Philadelphia, PA. In the session, titled “SOCRA Social Media Subject Recruitment Survey & Effectiveness in Clinical Research,” Kevin will present the effective use of social media tools and also the results of his social media usage survey.

 

Leading Diversity Discussion at the Blackwell Institute

Kyrris President Kevin Ketels will lead a discussion on May 29, 2013, with students from the Catherine C. Blackwell Institute, of the Detroit Public Schools, on the importance of diversity.

 

Conference Presentation for Society of Research Administrators Michigan Conference

Kyrris President Kevin Ketels will speak at the Society of Research Administrators Michigan Conference on May 31, 2013, Bavarian Inn, Frankenmuth, in a session entitled: “Entertain, Engage & Inspire: Social Media Use for Study Subject Recruitment.”

 

Conference Presentation for MAGI Boston

Kyrris President Kevin Ketels will speak at the MAGI 2013 Clinical Research Conference East – May 7, 2013, in Boston Massachusetts.

Session Title: “Marketing & Business Development for Sites”

 

Presentation to Greater West Bloomfield Chamber of Commerce

Kyrris President Kevin Ketels will speak to the Greater West Bloomfield Chamber of Commerce workshop – January 24, 2013. The program is entitled “Developing and Distributing Your Business Story.” Kevin will be discussing sales and social media strategies.

 

Conference Presentation for SoCRA Annual Meeting

Kyrris President Kevin Ketels will speak at the SoCRA Annual Meeting – September 22, 2012 in Las Vegas, Nevada. The title for his session is: “Site Subject Recruitment Planning and Implementation”

 

Conference Presentation for MAGI Philadelphia

Kyrris President Kevin Ketels will speak at the MAGI 2011 Clinical Research Conference East – May 22 – 25, 2011 in Philadelphia, Pennsylvania.

Session Title: “Subject Recruiting by Sites: Planning & implementing effective recruiting campaigns”

 

2010 Society of Research Administrators International Annual Meeting

Kyrris President Kevin Ketels will host a session at the SRA International Annual Meeting on October 19, 2010 at 3 pm CT. The title for this session is “Marketing & Business Development for Clinical Research Sites.”

 

Society of Research Administrators Webinar

Kyrris President Kevin Ketels will host a webinar for the Society of Research Administrators International on July 20, 2010 at 1 pm ET. The title for this session is “Marketing & Business Development for Clinical Research Sites.”

 

Conference Presentation for SRA Michigan

Kyrris President Kevin Ketels will speak at the 2010 Society of Research Administrators Michigan Chapter Meeting – May 13 – 14, 2010 in East Lansing Michigan.

Session Title: “Social Media Uses for Study Subject Recruitment”

 

Conference Presentation for MAGI Boston

Kyrris President Kevin Ketels will speak at the MAGI 2010 Clinical Research Conference East – May 23 – 26, 2010 in Boston Massachusetts.

Session Title: “Buying Media for Subject Advertising”
Session Title: “Marketing & Business Development for Sites”

 

Conference Presentation for SRA in Philly

Kyrris President Kevin Ketels will speak at the Society of Research Administrators Joint Northeast Midwest Section Meeting – April 24 – 28, 2010 in Philadelphia, Pennsylvania. Session Title: “Subject Recruitment Campaign Utilizing Advertising”

 

Conference Presentation for MAGI in Miami

Kyrris President Kevin Ketels will speak at the MAGI 2009 Clinical Research Conference East – June 1, 2009, in Miami Florida. Session Title: “Subject Recruiting: Planning & implementing effective recruiting programs.”

 

Podcast Interview with the Entrepreneurial MD – April 6, 2009

Kyrris President Kevin Ketels was featured in a podcast interview with the Entrepreneurial MD on April 6, 2009. The topic was how Physicians can incorporate Google AdWords into local advertising campaigns.