Values-based Marketing: Represent Something Bigger

By Kevin Ketels

January 10, 2018 – Doing good is good business.

Companies can and should contribute in some way to their communities. It’s the right thing to do, and it can differentiate a company from its competitors while benefiting the bottom line.

Consumers and businesses aren’t buying just based on their needs, they increasingly want to purchase from companies that represent their values. Technology and globalization have helped foster this change. Both have resulted in more convenience and product choices for consumers and businesses. There are also numerous mature product categories, meaning there are multiple offerings of essentially the same product, with less opportunity for differentiation. Read More

Snapchat: Millennials Who Live in the Moment

By Lelan Simpson

August 30, 2017 – Snapchat is popular amongst younger millennials because engrained in our behavior is the notion that we always want to know what our friends are doing, and Snapchat lets you do that through pictures and videos. What makes Snapchat stand out is that you are seeing what your friends are doing instead of hearing about it. One of the best analogies was from a friend of mine, who said “it connects you to your friends in the ‘realest’ way…when you spend the day inside the house and don’t go out, you miss the day. If you don’t check your friends’ snapchats, its somewhat like not going out that day.” Read more.

Building a Personal Brand for your CEO

By Kevin Ketels

June 26, 2017 – Consumers today are hungry for authenticity. After decades of mega global brands, consumers want to buy less from nameless companies, and more from people they recognize and who share their values. As the most visible representative of your organization, your CEO should develop and present a personal brand. Read more

Men lose when they don’t play an active role in promoting gender equity

By Kevin Ketels

May 9, 2017 – Despite hard-fought progress to establish gender parity in the workplace, bias still exists. This has been my observation throughout my career, but our current political climate and a series of recent experiences has compelled me to write. Women get paid less for the same work, have less access to opportunity and still fight sexual harassment. Often, inequities are subtle, lying hidden just under the surface, and are more resistant to change due to the lack of public scrutiny. Altering deeply embedded cultural values are key, and men must partner in this effort or we all lose. Read more

Pepsi Had No Idea: The Impact of Implicit or Unconscious Bias in Popular Culture

By Kevin Ketels

April 10, 2017 – Last week, Pepsi pulled a commercial that was stunning in its insensitivity. This mistake can only be rationalized by a lack of cultural awareness demonstrated by their in-house advertising agency. Implicit bias or unconscious bias may certainly have played a role. Read more

Top Ten Digital Marketing Options

By Kevin Ketels

February 17, 2017 – Since 2012, the amount of time per day people consume media on their cell phones has doubled. “Traditional” media consumption (newspapers, magazines, broadcast radio and TV) is experiencing a slow but steady decline. But these aren’t the only reasons you should consider digital marketing. Unlike traditional advertising, your digital marketing options offer the benefit of sophisticated targeting, audience interactivity and tools to measure performance. Read more >

Radio Steps Up In the Digital Age

By Kevin Ketels

January 23, 2017 – Media fragmentation and digital distribution have dramatically changed the way consumers listen to music and talk radio. In my interview with radio executive Dom Theodore, he addresses why these changes took place and how broadcasters are leveraging digital technology to help compete. Read more >

Don’t Be A Social Media Bore

By Kevin Ketels

January 11, 2017 – We all know that you don’t give somebody the hard sell moments after meeting them. “Hi, my name is Joe. Would you like to buy my premium lead generation software?” No. First, you get to know them, then build a relationship and trust. Read more >

Navigating the Social Media Maze: Factors to consider for channel selection

By Kevin Ketels

December 19, 2016 – My 12-year-old son does not watch broadcast television. He has several favorite YouTube channels and interacts with the world through Instagram. If your company wants to remain relevant to the U.S. consumer in our evolving media landscape, you need a plan for social media. Read more >

Press Release: Eastside Transit Team Hosts RTA Information Meeting

Harper Woods, MI – September 23, 2016 – The Eastside Transit Team, composed of Grosse Pointe Woods City Council Member Kevin Ketels, Harper Woods Mayor Pro tem Cheryl Costantino and Detroit City Council Member Scott Benson, are hosting an informational meeting on the Regional Transit Authority (RTA) millage proposal on Thursday, October 6, at 7 p.m. at the Harper Woods campus of Wayne County Community College District (WCCCD). Read more >

Press Release: Triune Specialty Trailers Announced Kyrris Marketing as Agency of Record

Detroit, MI – October 29, 2015 – Triune Specialty Trailers announced Kyrris Marketing of Detroit, Michigan as its marketing and communications agency of record. Read more >